Logos of the modern media and it possibilities to advertise the values of the folk-design

Abstract

The particular relevance of the study is dictated by the fact that in modern culture occupy a prominent position logos – signs such as the creation of informational images, which contributes to the representation and promotion of social and economic aspects of a whole variety of cultural spaces, including advertising ethnic-design values. This ability comes from the fact that in a global world language of logos, symbols and signs to become universal, affects the consumer at the level of consciousness and subconsciousness. This language can be understood and accepted by all actors of economic and social life, it contributes to the formation and development of a global culture, which in the modern dynamics of the interaction of these entities increasingly transcends the boundaries of social spaces and public areas.